I lost my father when I was five. He was thirty-seven. His name was Alexander.
I do not have my own memories of him in the way most people remember a parent. What I have is what others carried for me, stories about a man who was larger than life, entrepreneurial, driven, the kind of person who filled a room. I grew up surrounded by his absence, and by the image of who he was, pieced together through the people who loved him.
When you lose a parent that young, two things happen.
You grow up fast, and you carry a quiet sense of abandonment that never fully leaves. But you also inherit something.
For me, it was the example he left behind: a work ethic, a restlessness, and a belief that what you build with your hands and your time should mean something.
For years, I channelled that into business. I co-founded a construction company that has been building homes in Toorak for the past eight years.
Through that work, I have been inside some of the most extraordinary residences in Melbourne, and I kept noticing the same thing: when it came to truly significant objects, the pieces that elevated a home from beautiful to unforgettable, everything came from Europe. There was nothing being designed and manufactured here at that level.
That is why I started Alexandar. It is his name. Every piece I create is, in some way, a conversation with someone I never got the chance to truly know, but who laid the foundations of who I am.
The collection is called Memories in Time because each piece is rooted in a memory that matters to me. But what I have learned is that the memories that shaped my life are not unique to me. The dining table where a family gathers. The mirror where you face yourself honestly. The cabinet that holds the things you treasure most. These are universal experiences. Every person walks through life collecting these moments, whether they realise it or not.
That is what connects me to the people who will live with these pieces. They are not acquiring a console or a table. They are bringing something into their home that holds the same weight of memory they already carry. The piece simply gives it a physical form.
That is what Alexandar is. That is why it exists.
Alexandar is Australia’s first collectible design studio.
These works do not only belong to the world of luxury furniture, but to collectible design, where memory, rarity, material truth and craftsmanship carry real weight.
Casa Alexandar, Toorak, Melbourne, Australia
Alexandar is a legacy in motion.
Alexandar exists at the perfect intersection of art,
emotion and uncompromising craftsmanship.
